{"id":150916,"date":"2015-11-04T12:36:09","date_gmt":"2015-11-04T12:36:09","guid":{"rendered":"https:\/\/admin.industriall-union.org\/un-rapport-critique-vertement-le-modele-commercial-d-apple\/"},"modified":"2025-02-07T08:40:53","modified_gmt":"2025-02-07T08:40:53","slug":"un-rapport-critique-vertement-le-modele-commercial-d-apple","status":"publish","type":"article","link":"https:\/\/admin.industriall-union.org\/fr\/un-rapport-critique-vertement-le-modele-commercial-d-apple\/","title":{"rendered":"Un rapport critique vertement le mod\u00e8le commercial d\u2019Apple"},"content":{"rendered":"<p>Le rapport, &ldquo;Rich corporations, poor societies: The&nbsp;financialisation of Apple&rdquo; (Entreprises riches, soci\u00e9t\u00e9s pauvres: La financiarisation d&rsquo;Apple) a \u00e9t\u00e9 publi\u00e9 le 27 octobre, le jour m\u00eame o\u00f9 Apple annon\u00e7ait ses r\u00e9sultats. Il critique fortement la multinationale pour chercher continuellement \u00e0 optimaliser la rentabilit\u00e9 financi\u00e8re de ses \u00e9normes b\u00e9n\u00e9fices sans r\u00e9investir dans la production.<\/p><p>Le rapport signale qu&rsquo;Apple r\u00e9duit le plus possible ses co\u00fbts par une extra territorialisation acharn\u00e9e de sa production dans des pays \u00e0 bas salaires et dans des paradis fiscaux. Il a \u00e9galement trouv\u00e9 qu&rsquo;Apple m\u00e8ne de plus en plus des activit\u00e9s en tant qu&rsquo;investisseur institutionnel, en pla\u00e7ant une part tr\u00e8s importante de ses b\u00e9n\u00e9fices sur les march\u00e9s financiers.<\/p><p>La strat\u00e9gie d&rsquo;entreprise d&rsquo;Apple n&rsquo;est pas unique, note le rapport. Un nombre de plus en plus grand d&rsquo;entreprises multinationales adoptent le m\u00eame mod\u00e8le, qui ne b\u00e9n\u00e9ficie \u00e0 personne sinon \u00e0 un groupe r\u00e9duit de dirigeants d&rsquo;entreprises et d&rsquo;actionnaires. Ce mod\u00e8le renforce l&rsquo;expansion du ch\u00f4mage, l&rsquo;augmentation de l&rsquo;endettement, l&rsquo;in\u00e9galit\u00e9 et l&rsquo;aust\u00e9rit\u00e9 budg\u00e9taire en Europe, tout en favorisant les emplois pr\u00e9caires et mal pay\u00e9s dans les pays du Sud, pris globalement.<\/p><p>&ldquo;Alors qu&rsquo;Apple a b\u00e9n\u00e9fici\u00e9 massivement d&rsquo;investissements publics, de gouvernements et de contribuables du monde entier, les retours ont \u00e9t\u00e9 \u00e9tonnamment faibles sous forme d&rsquo;investissements publics (financ\u00e9s par l&rsquo;imp\u00f4t sur les b\u00e9n\u00e9fices des entreprises) et les revenus des riches d&rsquo;Apple,&rdquo; selon le rapport.<\/p><p>Le rapport affirme qu&rsquo;un changement de mod\u00e8le commercial est possible si les gouvernements promulguent et appliquent des r\u00e8gles garantissant que les entreprises multinationales:<\/p><ul><li>paient leur juste part d&rsquo;imp\u00f4t<\/li><li>versent des salaires d\u00e9cents<\/li><li>investissent leur r\u00e9serve de liquidit\u00e9s dans des actifs productifs plut\u00f4t que financiers<\/li><\/ul><p>Le rapport conclut que ces changements b\u00e9n\u00e9ficieront aussi aux entreprises multinationales comme Apple et \u00e0 leurs actionnaires en apportant une contribution \u00e0 une soci\u00e9t\u00e9 forte et viable qui fournira \u00e0 Apple une main-d&rsquo;\u0153uvre capable de fabriquer et des consommateurs capables d&rsquo;acheter ses produits dans les ann\u00e9es \u00e0 venir.<\/p><p>Le rapport se trouve sur le site internet de GoodElectronics <a href=\"http:\/\/goodelectronics.org\/publications-en\/Publication_4246\/\">http:\/\/goodelectronics.org\/publications-en\/Publication_4246\/<\/a><\/p><p>Une courte introduction vid\u00e9o se trouve \u00e9galement sur&nbsp;<a href=\"https:\/\/vimeo.com\/143721806\">https:\/\/vimeo.com\/143721806<\/a><\/p><p>SOMO est un bureau n\u00e9erlandais \u00e0 but non lucratif de recherche et de conseils, sp\u00e9cialis\u00e9 dans des enqu\u00eates sur la politique des entreprises multinationales. GoodElectronics r\u00e9unit des r\u00e9seaux, des organisations et des personnes concern\u00e9s par les droits de la personne, notamment les droits du travail. Les deux sont des organisations partenaires de IndustriALL Global Union.<\/p>","protected":false},"featured_media":0,"template":"","issues":[409,392],"companies":[11],"regions":[],"sectors":[490],"article_tags":[],"class_list":["post-150916","article","type-article","status-publish","hentry","issues-multinational-companies-mncs","issues-sustainable-industrial-policy","companies-apple","sectors-ict-electrical-and-electronics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un rapport critique vertement le mod\u00e8le commercial d\u2019Apple - industriall-union<\/title>\n<meta name=\"description\" content=\"Le rapport, &ldquo;Rich corporations, poor societies: The&nbsp;financialisation of Apple&rdquo; (Entreprises riches, soci\u00e9t\u00e9s pauvres: La financiarisation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.industriall-union.org\/fr\/un-rapport-critique-vertement-le-modele-commercial-d-apple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un rapport critique vertement le mod\u00e8le commercial d\u2019Apple\" \/>\n<meta property=\"og:description\" content=\"Le rapport, &ldquo;Rich corporations, poor societies: The&nbsp;financialisation of Apple&rdquo; 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