{"id":193613,"date":"2009-07-27T14:23:03","date_gmt":"2009-07-27T14:23:03","guid":{"rendered":"https:\/\/admin.industriall-union.org\/archive\/icem\/en-turquie-petrol-is-lance-une-campagne-de-syndicalisation-creative\/"},"modified":"2025-01-31T15:15:11","modified_gmt":"2025-01-31T15:15:11","slug":"en-turquie-petrol-is-lance-une-campagne-de-syndicalisation-creative","status":"publish","type":"archive_icem","link":"https:\/\/admin.industriall-union.org\/fr\/archive\/icem\/en-turquie-petrol-is-lance-une-campagne-de-syndicalisation-creative\/","title":{"rendered":"En Turquie, Petrol-Is lance une campagne de syndicalisation cr\u00e9ative"},"content":{"rendered":"<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\" width=\"100\" height=\"39\" \/><\/p>\n<p align=\"justify\">Notre affili&eacute; Petrol-Is, le syndicat turc du p&eacute;trole, de la chimie et du caoutchouc, a lanc&eacute; une campagne de syndicalisation faisant appel &agrave; des m&eacute;thodes peu conventionnelles. Elle lui a d&#8217;ailleurs valu les f&eacute;licitations du Secr&eacute;taire g&eacute;n&eacute;ral de l&#8217;ICEM, Manfred Warda. Elle se d&eacute;roule &agrave; Duzce, une ville proche d&#8217;Istanbul dont les murs sont couverts d&#8217;affiches vantant le syndicat. La campagne ne peut passer inaper&ccedil;ue parce qu&#8217;elle utilise des banderoles, des tracts, des d&eacute;pliants, des autocollants, des spots radio et t&eacute;l&eacute;diffus&eacute;s, des publicit&eacute;s dans la presse, des T-shirts et un site Internet. Des grands noms du cin&eacute;ma alternatif ont aussi r&eacute;alis&eacute; des films dans le cadre de la campagne. <br \/>\n<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\" width=\"349\" height=\"212\" \/><\/p>\n<p align=\"justify\">Le site Internet et le blog de la campagne figurent &agrave; l&#8217;adresse suivante : <a href=\"http:\/\/www.sendikaliol.org\"><font color=\"#ff0000\">http:\/\/www.sendikaliol.org<\/font><\/a>. Son slogan, &ldquo;Sendikali Ol&rdquo;, qui veut dire &ldquo;Syndiquez-vous&rdquo;, est suivi d&#8217;autres comme &ldquo;Umutlu Ol&rdquo; (Gardez l&#8217;espoir), &ldquo;G&uuml;&ccedil;l&uuml; Ol&rdquo; (Soyez forts), &ldquo;G&uuml;venli Ol&rdquo; (Veillez &agrave; votre s&eacute;curit&eacute;), &ldquo;Mutlu Ol&rdquo; (Soyez heureux), &ldquo;Birlik Ol&rdquo; (Soyez unis) et &ldquo;Etkili Ol&rdquo; (Soyez efficaces). Le blog comporte des sections sp&eacute;ciales destin&eacute;es aux adh&eacute;rents potentiels : &ldquo;Qu&#8217;est-ce que le syndicat ?&rdquo;, &ldquo;Pourquoi se syndiquer ?&rdquo;, &ldquo;Qu&#8217;est-ce que Petrol-Is?&rdquo; <br \/>\n<br \/>\nCet impressionnant projet est le fruit d&#8217;un long travail de recherche et de planification du syndicat. Apr&egrave;s la perte d&#8217;un nombre consid&eacute;rable d&#8217;adh&eacute;rents au d&eacute;but des ann&eacute;es 1990, Petrol-Is devait absolument recruter d&#8217;urgence. Cette technique de campagne tr&egrave;s offensive a &eacute;t&eacute; choisie pour rompre avec le sch&eacute;ma des campagnes pr&eacute;c&eacute;dentes. Beaucoup d&#8217;entreprises turques ne reconnaissent pas le droit l&eacute;gitime des travailleurs de s&#8217;organiser. Les pr&eacute;c&eacute;dentes campagnes de syndicalisation se heurtaient aux pratiques antisyndicales r&eacute;pressives des employeurs telles que menaces de licenciement, listes noires, mise en ch&ocirc;mage, qui contraignaient les syndicats &agrave; agir secr&egrave;tement. <br \/>\n<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\" width=\"167\" height=\"172\" \/><\/p>\n<p align=\"center\"><font color=\"#ff0000\">Le Pr&eacute;sident du Petrol-Is, Mustafa &Ouml;zta\u015fk\u0131n<\/font><\/p>\n<p align=\"justify\">La campagne de Duzce a &eacute;t&eacute; l&#8217;occasion de mettre fin &agrave; un pr&eacute;jug&eacute; tenace qui assimilait syndicalisation et anarchie. Le message du syndicat s&#8217;adressait non seulement aux travailleurs non syndiqu&eacute;s dans leurs entreprises, mais aussi &agrave; leurs familles et aux collectivit&eacute;s locales. Elle a suscit&eacute; une atmosph&egrave;re empreinte d&#8217;&eacute;nergie, d&#8217;espoir et de confiance en soi, en particulier chez les jeunes travailleurs. <br \/>\n<br \/>\nLes prochaines &eacute;tapes de la campagne seront une vaste op&eacute;ration de recrutement dans les mois &agrave; venir et des campagnes de publicit&eacute; similaires dans d&#8217;autres villes de Turquie ainsi qu&#8217;&agrave; l&#8217;&eacute;chelon national. <\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-193613","archive_icem","type-archive_icem","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>En Turquie, Petrol-Is lance une campagne de syndicalisation cr\u00e9ative - industriall-union<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admin.industriall-union.org\/fr\/archive\/icem\/en-turquie-petrol-is-lance-une-campagne-de-syndicalisation-creative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Turquie, Petrol-Is lance une campagne de syndicalisation cr\u00e9ative\" \/>\n<meta property=\"og:description\" content=\"Notre affili&eacute; Petrol-Is, le syndicat turc du p&eacute;trole, de la chimie et du caoutchouc, a lanc&eacute; une campagne de syndicalisation faisant appel &agrave; des m&eacute;thodes peu conventionnelles. 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